Spotify Preps Launch Of Hi-FI Music Tier

Phillip Butler
March 3, 2017

From swiping right on collaborations with Tinder to eyeing up a potential purchase of SoundCloud, streaming giant Spotify isn't adverse to looking for ways to get an edge on its competitors. Some saw pricing at $20 and others at $15 a month, so Spotify is clearly still testing.

Why this matters: Originally, there was some contention as to whether people can even tell the difference when listening to lossless audio over compressed streaming, which is probably why Tidal has failed to seriously compete against Spotify and Apple Music. The test for Spotify Hi-Fi was rolled out to a limited number of users yesterday for between $5 and $10 extra than a typical Premium subscription. But when users clicked on the link, they were brought to a page that says there was an error or that the service isn't available in that area.

The screen reveals a new service, simply called "Spotify Hi-Fi", which offers all the features of Premium alongside Lossless CD quality audio.

Keep your eyes peeled for a new Hi-Fi offering from Spotify coming, hopefully, soon. But with Android devices' USB-C connections and Apple's Lightning headphones capable of offering improved audio playback, it may only be a matter of weeks before we see a new version of the Spotify app. Think of it as the music quality that artists, studio engineers, and music producers intended for users to hear. In a statement to The Verge, Spotify said, "We are always testing new products and offers but have no news to share at this time".

Furthermore, Spotify has opted to not engage in a war over exclusive album premieres, which has been Apple Music's strategy to lure new users. For more information please visit Tech Times.

Other reports by Ligue1talk

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