Ed Sheeran's New Album 'Divide' Breaks Streaming Records

Tomas Mccoy
March 9, 2017

On the off chance you live under a rock and don't know, Ed Sheeran dropped his latest album, "Divide", last Friday and it's already breaking records.

According to the Official Charts Company's midweek update, Sheeran, 26, sold 432,000 copies of Divide in its first three day of release since 3 March.

If sales continue at the current rate, it would mark the biggest opening week for an album since Adele's 25, which logged just over 800,000 in its first seven days in 2015. "Adele is the one person who's sold more records than me in the past ten years. That's a big f--ing feat because her last album sold 20 million", he recently told GQ.

Ed has also broken Spotify's "one day" streams for an artist at over 68 million and also landed their highest "one day" streams for a track.

Sheeran has also made a tremendous impact on the singles chart as all 16 songs from Divide are expected to enter the official top 40.

Sheeran's tracks Dive and flawless both look set to land somewhere in the top 10, followed closely by probable top-20 contenders Galway Girl, Happier, Supermarket Flowers and New Man. "But if I don't set her as the benchmark then I'm selling myself short.I'm not in competition [creatively] because we all sit in our own lanes, but once the creative product is out there is a race to the finish line".

Shape Of You looks to remain at the top of the singles charts for the ninth week running with new entries Galway Girl and flawless now at third and fourth behind Castle On The Hill, Ed's "love song for Suffolk".

Other reports by Ligue1talk

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