YouTube YPP Rule Change Means No Monetization Until You Have 10000 Views

Randall Craig
April 7, 2017

"After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies", Ariel Bardin, YouTube's VP of product management, said in the blog post. It also allows us to confirm if a channel is following our community guidelines and advertiser policies.

Channels with less than 10,000 views with monetization need not worry because YouTube will not be touching their status, but the new limit of lifetime views should not be a hindrance to new creators; 10,000 views is not something that an original creator with valid offerings will not be able to cross.

YouTube's Partner Program began when the site was in its infancy. It's arguably easier to gain 10,000 views across all the videos uploaded to one channel than it is for one channel to accrue 10,000 subscribers.

The video streaming service also said once a video channel crosses the threshold, it would review the content to see if it qualifies for the placement of ads.


Starting today, ads will no longer be served on YouTube Partner Program videos until a channel reaches 10,000 lifetime views.

Google said early this week that it was using new artificial intelligence systems to enforce YouTube video policies and help weed out content objectionable to advertisers. Now may be its harder for Youtube earners and video bloggers to make money but true and real Youtube channels can keep moving to their earning goals without any problem. YouTube considers that the minimum requirement is not too tough to reach, which means that it won't discourage new creators from creating a channel. Bardin wrote. "If everything looks good, we'll bring this channel into YPP and begin serving ads against their content". "Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules".

YouTube is taking measures to help ensure its user-generated content doesn't end up positioning ads by big brands next to questionable content.

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