Burger King's Whopper gets negative definitions in ad stunt

Phillip Butler
April 13, 2017

But it was quickly burned.

"You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich", an actor dressed like a Burger King worker says in the spot. "But I've got an idea".

"OK, Google, what is the Whopper burger?" he says. Affected devices will then read what a Whopper is from Wikipedia.

Google apparently didn't appreciate its device being used for advertising. By saying the passphrase, "OK Google", they hope to wake up viewers' Google Home setup, or their Android phones and tablets, with the question, "What is the Whopper burger?" Getting the Google Assistant to actually read one of these false edits was a tough task, since the Google Assistant gets its data from Google's search index, rather than a live query of Wikipedia.

This is not the first time that television broadcasts have triggered voice devices at home.

Google confirmed to the NYT that it wasn't involved in creating Burger's King ad, but declined to comment further.

"Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices", said a Burger King representative.

"There's a law of diminishing returns here".

The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder". And a Super Bowl ad for Google Home mistakenly activated the always-listening device.

Burger King's new ad is an interesting and very modern commercial, even if it only briefly worked as intended.

In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".

Contrary to reports claiming Google has disabled the functionality, we were just able to summon the Assistant by playing the ad.

The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail. If you want to cut to the chase and just see how this ad works, hit the source link below for a video of the ad in action.

Other reports by Ligue1talk

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