Elon Musk announces Tesla semi-truck

Phillip Butler
April 14, 2017

Whatever the case, Tesla is entering the trucking industry.

Tesla CEO Elon Musk revealed on Twitter today that his company will reveal its all electric semi truck in September. He also announced Tesla will unveil a pickup truck "in 18-24 months" from now.

As the company works to get its mass-market Model 3 out to some lucky consumers later this year, Elon Musk tweeted about what the auto maker has planned next.

This isn't the first time we've heard Tesla express interest in building a semitruck.

It's all part of Musk's "Master Plan, Part Deux" if you recall.

Wall Street seems to believe that Tesla is set to become a main player in the car-making market as electric cars and self-directed driving vehicles popularity is on the rise. Ars reached out to Tesla, which said there were no other details to share at this time besides what was in Musk's tweets.

Indeed, Tesla has only had two profitable quarters in its entire history as publicly-traded company, mostly due to its massive spending on research and development.

The decision to release an EV pickup truck makes sense in the U.S. market, where the three most popular cars sold are all pickups.

Musk shared his message on Twitter amid the investors' criticism that the electric automaker's board isn't sufficiently business diverse. It will be the first non-personal transport vehicle to be launched by the company. Guillen actually led Daimler's semitruck program before joining Tesla in 2012.

Other companies are working on electric semis, and it's certainly an interesting market to tackle.

A Tesla spokesman said the company is looking to add new board members. The final reveal of the production version of the Model 3 is scheduled for July. But then again, if you'd suggested at the time of Tesla 2010 IPO, when the stock was at $20, that shares would climb above $300, you might have been labeled worse than insane. One of Tesla's targets for instance is to make half a million vehicles in 2018 which would be a huge leap from last year's production figure of 84,000.

Tesla Inc. (NASDAQ:TSLA) now has only two cars on the market: Model S and Model X, with Model 3 coming later this year.

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