YouTube channels must now hit 10K views to start earning ad revenue

Randall Craig
April 15, 2017

YouTube is moving to restrict ads to channels that only have 10,000 lifetime views or more.

Recently, the company faced a significant backlash when it displayed ads from its partners on videos that contain racists and other objectionable content. "It also allows us to confirm if a channel is following our community guidelines and advertiser policies", says YouTube in a blog post. Once a channel passes the benchmark of 10,000 view mark, they will review the videos to know whether they adhere the policies of YouTube.

Though YouTube haven't stated that brand safety is a reason for changing the view count threshold, this move will also help to prevent brands' ads appearing next to certaom content they do not want to be associated with. In addition to the ability to report such accounts, which has been in place for a while, accounts must have a minimum of 10,000 lifetime views in order to sign up for YouTube Partner Program ads. However, these channels only represent 5% of the total views of the 13.2 trillion views on YouTube all time, the Wall Street Journal reported.

YouTube is hoping it can weed out rogue channels that violate its content policies by making it more hard for them to make money. Whenever everything looks valid, it will bring the channel into YPP [YouTube Partner Program] and start serving ads upon their content.

However, with this program, YouTube also attracted some bad contributing factors involving upload of copyrighted content. "We believe this new application process will help ensure creator revenue continues to grow and end up in the right hands".

In its quest to fight back against unlicensed re-uploads of popular videos, a process commonly referred to as "freebooting", YouTube is imposing a limit within its partner program. Creators understand that YouTube must protect its image to retain the ad dollars they depend on, he said. With the latest rules, they ensure that revenue will only go to creators who play by the rules.

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