Google's new features empower Indian language consumer base

Phillip Butler
April 25, 2017

Tamil, Hindi, Kanada, Bengali and Marathi speaking users have the highest adoption online services, followed by Telugu, Gujarati and Malayalam. Most people will see the translated review in the language they prefer and then see the review in the native language below-eliminating the hassle of copying and pasting into a translation app or trying to decipher reviews using your pocket-sized translation book.

The report forecasts that by 2021, Indian language-speaking users will touch 536 million, growing at a CAGR of 18 per cent.

The search giant has extended the neural machine auto-translation to Google Maps as well and users will now be able to read the translated reviews for restaurants, cafes, or hotels among other places through the app in their local language as well.

The data released by Google suggest that its machine translation system receives more than one billion requests daily out of which more than 95 percent translation requests comes from users outside the US. "We expect another 300 million Indian language users to come online in the next four years", Google Vice-President India and South-East Asia, Rajan Anandan, told presspersons here.

Google boasts that it has fine-tuned the machine translation system to an extent that it can process a page in less than 0.2 seconds compared to the 10 seconds, which was the time taken two months back.


Through its launch, Google is looking to address the needs of those using the internet services in regional languages and also create awareness about the same. The users can now search words, meanings and even emojis in local language.

Starting today, reviews in Google Maps and Google Search will be automatically translated into the language that you've set on your device.

The keyboard now has a new feature by which text editing can be done on the go easily.

Google also shared findings from a new report by Google and KPMG India, titled "Indian Languages-Defining India's Internet".

Bringing dictionary functionality on Google search for users, Google will now offer Hindi dictionary results from Rajpal & Sons dictionary in collaboration with the Oxford University Press.

Other reports by Ligue1talk

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