Jaguars and Land Rovers coming to Lyft under new partnership

Tammy Harvey
June 13, 2017

Jaguar Land Rover's investment into the company comes directly from their venture capital arm, InMotion, which the company created to invest in forward-thinking mobility companies.

Jaguar Land Rover has disclosed a $25M investment into ride-sharing company Lyft.

InMotion managing director Sebastian Peck said: 'We are excited to collaborate with a leading platform like Lyft.

InMotion earlier invested in SPLT, a Detroit-based digital carpool business.

Lyft isn't done lining up partners for an autonomous future, and with a wide-open platform for self-driving development, that won't likely end soon. The fact that JLR is a premium vehicle maker and Lyft has just launched its own alternative to Uber Black might be useful information, too.

Jaguar Land Rover, owned by India's Tata Motors, is the latest automaker to take a stake Lyft, as the ride-share operator continues to expand Irma partnerships with automakers and tech firms. Now it looks like the company will be entering a new partnership with none other than Jaguar Land Rover. That money was part of the ride-hailing company's most recent fundraising round of $600 million, which closed in April, giving Lyft a private market valuation of $7.5 billion.

A month ago Lyft announced that it is working with Alphabet Inc's Waymo. The automaker has been testing its autonomous research vehicles on a 44-mile stretch near its headquarters in Coventry. This development means that the U.S. ride-hailing company that competes with Uber will expand the number of automotive partners it has partnered with. The company has agreements with Daimler and Volvo on autonomous technology. "This partnership will help us achieve that ambitious goal", says, John Zimmer, president and co-founder Lyft.

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