Fox News Dropping 'Fair & Balanced' Slogan After Two Decades

Tomas Mccoy
June 15, 2017

In an obituary, Fox News rival CNN wrote that Alies "ruled Fox with an iron fist".

Despite widespread reports that Fox News Channel is dropping its "Fair & Balanced" slogan, the network says it actually stopped actively using the tagline on air nearly a year ago.

Fox News Channel has formally dropped the slogan that came to represent it for better or worse since the network launched in 1996.

According to an insider, one of the driving forces is that the slogan had become overly "mocked". A banner that doesn't toe the party line? "He would say, 'The news is like a ship. If you take hands off the wheel, it pulls hard to the left, '" as one senior producer puts it. The network will now use its other tagline: "Most Watched".


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Citing unnamed network executives, Sherman wrote that the decision was made last August by Fox News co-president Jack Abernethy after longtime chairman and CEO Roger Ailes was forced out amid a sexual harassment scandal. Or, as Sherman described it: "Ailes' cynical genius at its most successful". While liberals mocked the tagline, it allowed Ailes to give viewers the appearance of both sides being heard, when in fact he made sure producers staged segments so that the conservative viewpoint always won. Ailes was sued by former Fox personality Gretchen Carlson for sexual harassment last summer, and he was sacked in August, when the slogan was quietly shelved.

A Fox News spokesperson confirmed that the network hadn't used the slogan in marketing or on-air promotions since August but said "the shift has nothing to do with programming or editorial decisions".

Other reports by Ligue1talk

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