Burger King offers free Whoppers to people just fired from their jobs

Kristopher Drake
August 31, 2017

Burger King plans to give away up to 2,500 free Whoppers via their unique LinkedIn marketing deal. All you have to do is go to LinkedIn and post the message: "I got fired".

Burger King Russia's adoption of the Waves Platform for their loyalty program shows that Distributed Ledger Technology will become as mainstream as burgers and fries.

Customers can receive "WhopperCoin" tokens via a digital wallet by scanning their receipts with a smartphone.

"For over 63 years, Burger King restaurants have used fire to flame grill", Burger King said in a statement.

Burger King Russia has launched a unique reward program for its customers, a bitcoin derivative called "WhopperCoin", according to CNBC.

In Russia, in its version of a loyalty programme, customers who buy a Whopper burger will be able to claim one coin for every rouble they spend on the Whopper sandwich.

Emin Gun Sirer a computer science researcher at Cornell University said reward points were actually a good case for blockchain. Burger King is expected to release Android and iOS apps to track collections next month. Experts predict a rapid increase in the cost of cryptocurrency. A Whopper burger can be redeemed for 1,700 WhopperCoins.

Burger King has partnered with crypto-cash start-up Waves to create and run the scheme.

"Traditional loyalty programmes, such as airline miles, typically have a fairly limited range of exchange options", he said, but thinks it could be limited by the fact it will only work with one company.

There is no guarantee that McDonald will allow someone to pay for a Big Mac with his or her whoppercoins.

Other reports by Ligue1talk

Discuss This Article