Taylor Swift's 'Look What You Made Me Do' Breaks Streaming Records

Tomas Mccoy
August 31, 2017

The long-anticipated single came following a social media blackout and a series of cryptic videos of a snake. Taylor's lyric video received 19 million views in its first 24 hours which effortlessly topped the previous record holder of the Chainsmokers and Coldplay's Something Just Like This which held the spot of 9 million.

The music video, which debuted during the MTV VMAs on Monday, has already broken viewing records on YouTube. This means that it would take 31,250 fans streaming the song on repeat for a waking day in order for "Hey Mama" to hit 4.5 million plays, which would be slightly more than the daily streams for "Look What You Made Me Do" on August 27.

With information as juicy as that, it would be easy to accidentally post the news to Twitter, but Taylor recently thanked her backing dancers from the video with a bouquet of flowers and a note, each.

The video averaged over 30,000 views per minute in its first 24 hours, according to YouTube, with hourly views pushing up to over 3 million. Swift's lyric clip - an homage to the vintage title sequence style made famous by graphic artist Saul Bass - has now logged more than 50 million views. Taylor is definitely on the right track to beating this record and we admittedly wouldn't be surprised if she does!

The single is the first of many from a new Swift album all due for release in November, titled "Reputation".

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