Ratings rise well for Great British Bake Off debut on Channel 4

Tomas Mccoy
September 1, 2017

"The Great British Bake Off's audience last night proves it's still one of the country's favourite shows", tweeted Channel 4's chief creative officer Jay Hunt.

Fans have been especially attentive to this season because of major alterations to the core cast.

This was the first episode of the hit baking show since its move to Channel 4 with Sandi Toksvig and Noel Fielding replacing Mel and Sue.

The broadcaster paid £75m for the show in a three-year deal.

Who'd have thought it? Peak viewing reached 7.7 million with a 34.6% share.

Advertising space is understood to have sold for between £150,000-£200,000 for a 30 second slot before, during and after the show - around £50,000 more than Channel 4 normally charges at that time.


The figures are the lowest viewing numbers for an opening episode of The Great British Bake Off since 2013. Expect a fruity signature challenge, and the trickiest showstopper ever set in the first week of Bake Off.

So far, critics have been open to the evolution.

The episode's ratings of 6.5 million is almost double the number recorded for Diana: In Her Own Words, which had been Channel 4's largest overnight audience so far this year. In the Guardian, Lucy Mangan said: "The whole thing was a glorious return to - or rather, retention of - form". Parts of the website may not work as expected without them. The New Statesman's Anna Leszkiewicz used terms like "stilted" and "self-conscious", insisting, "Every single change to the show has been for the worse".

Many accused the judge of being too "nice" to contestants and that his warm approach was an effort to appease fans angered by leaving Berry.

Ok, so she may not have made Star Baker, but our Stacey's luck wasn't all out as she narrowly escaped elimination and we can't wait to see her back in the tent next week, when we'll be hoping that she has more mazel.

Other reports by Ligue1talk

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