Instagram Testing Letting Users Post Stories Directly To Facebook

Randall Craig
September 8, 2017

While its Snapchat clone "Stories" feature has been incredibly popular for Instagram, Facebook Inc (NASDAQ:FB) has seen it totally fail to catch on within its own namesake platform. Since Facebook bought Instagram back in 2012 the two have remained nearly separate and although Instagram users have been able to share individual photo and video posts to their Facebook News Feed for some time, no content could travel in the other direction. While Instagram has left rival Snapchat behind in terms of active users for the stories feature, Facebook has not been able to replicate that success, despite its claims of having 2 billion monthly active users.

Facebook also has the Stories feature but it failed to gain the popularity of the Instagram counterpart. "This is largely due to Facebook's large user base, compared with other platforms, and the fact that most of its users get news on the site", the report reads. On Facebook, they'll look no different than typical Stories, as if they were created right inside the app, but users will know where it originated because each will have an "Instagram" mark under the user's name and photo. Interestingly, no content travels the other direction. So it was only logical for the photo-sharing service to add a feature to share stories on Facebook as well.

Let's admit it; Facebook really wants people to view Stories on its main app.


"We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you".

Instagram Stories shared to Facebook will appear on the Facebook app's Story section, which is located at the top of the News Feed.

This type of new feature may seem a bit odd, but it may indicate a problem with the integration of the Snapchat feature on the main Facebook app. It is still not clear if or when Instagram plans to launch the feature officially.

Other reports by Ligue1talk

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