Major Fashion Brands Ban Size Zero Models

Tomas Mccoy
September 8, 2017

Christian Dior and and Gucci have pledged to stop using size zero models under a new code of welfare.

Female models will have to be a minimum French size 34 (a United Kingdom size six) and a French 44 for men (UK size extra small).

The groups are also trying to defend themselves against charges of causing eating disorders both among models and among women at large by promoting "size zero" images. Additionally, according to a "Health and Care" section of the charter published by The Cut, the two industry giants have also committed to providing psychologists and therapists to models during their working time.

"As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative", said Antoine Arnault, a member of LVMH Board of Directors.

Additionally, "no model under 16 years will be recruited to take part in fashion shows or photographic sessions representing adults", as per the stipulations.

TWO fashion giants are to ban size zero models - size four in the United Kingdom - as part of a worldwide "well-being charter". The groups said they had signed a charter for the "well-being of the models", Reuters reported. Models below the age of 16 will be banned from showing grown-up fashions, while those ages 16 to 18 will need to be chaperoned, the companies said in a joint statement Wednesday. "There have been problems in all houses with the way fashion models work, with their well-being and even their psychological safety".

This project was put in place by the two major fashion firms LVMH and Kering, which look after a string of prestigious label, including Givenchy, Yves Saint Laurent, Alexander McQueen, Marc Jacobs, Fendi and Stella McCartney.

"Through the establishment of this charter and our commitment to abide by its terms, we are once again manifesting the importance of this core value in a very concrete manner", François-Henri Pinault, Chairman and CEO of Kering, said in a press release.

The charter will require models to have a valid certificate of health no more than six months old.

Beyond industry abuse, Kering and LVMH's new charter also comes months after France's ban on "unhealthily thin" models went into effect.

"Until now all they (agencies) have done is respond to the requirements of the clients. agencies have never been the ones who've had the final decision over what model will do what advertising campaign or show".

Other reports by Ligue1talk

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