Google Takes Fight Over Record Antitrust Fine to EU Courts

Kristopher Drake
September 12, 2017

Google faces a further fine amounting to 5% of the average daily global earning of its parent company Alphabet (NASDAQ:GOOG) if it continues its practices after the deadline. The company last week confirmed that it would comply, and the fine will be paid into a frozen account pending the appeal.

The regulator had ruled that positioning its own shopping comparison service at the top of Google search results was an abuse of power.

The Luxembourg-based general court, Europe's second-highest, is expected to take several years before ruling on Google's appeal, which had been widely expected. Margrethe Vestager, the EU's antitrust chief, has also threatened further probes on travel or map services. "And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation".

The fine handed to Google was a significant hike on the previous record penalty of €1.06bn (£937m) dished out by the commission to United States microchip firm Intel in 2009.

The EU competition enforcer will defend its decision in court, a spokesman said.

The fine over Google Shopping broke the previous European Union record for a monopoly case against United States chipmaker Intel of 1.06 billion euros in 2009 and made the EU the global leader in regulating Silicon Valley giants.

The tribunal's press service said Google hadn't asked the court to suspend an European Union order for it to change how it displays shopping-search services before it rules on the challenge.

The EU is now also investigating whether Google tried to squeeze out its rivals in online search advertising and through its Android mobile operating system.

Other reports by Ligue1talk

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