Facebook acquires tbh, an anonymous compliment app for teens

Phillip Butler
October 18, 2017

Plus, social app users were two times more likely to be in a negative mood than consumers using a news app, AdColony found.

The free app presents users with multiple-choice questions where a random four friends from their contacts are the answers to complimentary questions like "Could win an Olympic gold medal for their eyeliner game".

The service will continue to run as a separate app to Facebook, but the app's founders will become Facebook employees after the purchase is complete.

Tbh (as in "to be honest") is geared toward teenagers, and has been a viral hit in the U.S., achieving 5 million downloads and generating 1 billion messages in just two months.


Facebook Inc. has proven again and again that it is willing to lay down some major cash to keep teens from migrating to competitors, from its $1 billion acquisition of Instagram to its $19 billion acquisition of WhatsApp. The same report has been shared on various tech blogs with more information on the deal.

According to TechCrunch, Facebook has reportedly paid $100 million for acquiring tbh, although the company hasn't given out any details. TBH believes that it holds similar values to Facebook and is hopeful that the acquisition will help to bring its message to more people. Users can create and send surveys anonymously to their friends with questions like "Best to bring to a party?" or "Could see becoming a poet?" and so on.

Sounds like a win-win situation for Facebook and TBH.

Users can also set up their own polls but to curtail foul play these must be approved by the app team prior to publication, with an inherent emphasis on positivity in stark contrast to the often negative tone of content posted on Facebook itself. So make sure to start a ideal survey and bring the best of questions for your friends and other relatives.

Other reports by Ligue1talk

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