Micromax Bharat-1 4G Phone Takes On The Jio Phone

Phillip Butler
October 18, 2017

The Micromax and BSNL collaborations will offer users with the low-priced data that means enjoying the unlimited call and internet services at an affordable price of Rs 97/- every month.

With Bharat-1, Micromax and BSNL together are aiming at providing a compelling 4G phone option to India's 500 million-plus population that is still Internet unconnected.

As reported earlier, the Bharat 1 handset is a dual-SIM handset and comes bundled with a BSNL SIM card and a suite of services from BSNL.

Coming to the feature phone, the Bharat 1 features a 2.4-inch QVGA display with a screen resolution of 320 x 240 pixels. It is powered by an entry-level Qualcomm Snapdragon processor that enables 4G VoLTE support. The "Made in India" handset also features two cameras, a 2MP unit on the back and a VGA quality front-facing camera.

Bharat 1 comes with Micromax Entertainment app with which users can access live TV, music, movies, and videos. The device also comes with the UPI app for digital payment.

To counter Reliance Jio's JioPhone, other leading telecom operators including Airtel, BSNL, Idea Cellular are planning to launch a new 4G VoLTE feature phone in the Indian market.

Rahul Sharma, Co-founder of Micromax added, "BSNL is one of the major service providers in the country and has a vast reach and network that spreads across every nook & corner of the country". The dumb-phone also supports more than 22 languages for ease of use.

Jio was the first telecom operator to tap feature phone customers with its 4G-enabled device. Jumping on the bandwagon of cheap phones with 4G capabilities, BSNL has taken on Reliance Jio and Airtel in the battle.

The partnership of Micromax and BSNL will truly help the Indian consumers be digitally connected and make their experience more affordable and accessible, the companies said. "This will connect the unconnected masses in rural area at very affordable rate", BSNL Chairman and Managing Director Anupam Shrivastava said, while announcing the agreement with Micromax. Data affordability, connectivity and ease of using technology are the three barriers for the users to get a connected experience.

Other reports by Ligue1talk

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