New Star Wars series to lure customers from Netflix and Amazon

Tomas Mccoy
November 11, 2017

The news that spinoffs of the Netflix shows will remain separate from Disney's streaming service is crucial, as it holds the promise for series based on Heroes for Hire and Daughters of the Dragon.

This week, Disney CEO also announced that they plan on making sure their streaming service is "substantially below" the current price of Netflix, which now sits at a $10.99 a month price point for U.S. subscribers, and will likely increase in the coming years. "That is in part reflective of the fact it'll have less volume", added Disney's top executive.

Netflix's streaming service starts at $7.99 a month for standard-definition video to one device at a time.

In addition to "thousands of hours" of Disney movies and TV shows, there's also a live-action "Star Wars" series, a TV spinoff of "Monsters, Inc.", a "High School Musical" series and a Marvel show in the works.

Netflix is now home to The Defenders line of Marvel shows, with The Punisher launching later this month; Hulu also has a new Marvel series, Runaways, set to debut on November 21.

"Our goal here is to be a viable player in the direct-to-consumer space, space that we all know is a very, very compelling space to be in", said Iger.

Disney faced other headwinds this year, including a light release schedule of just eight films from its movie division, a drop from past years, and the ongoing challenge of finding consumer products to match the bonanzas generated by Frozen and Star Wars: The Force Awakens.

"Think about it like you think about our theme parks", said Iger, "where they are Disney parks, but you go in and you see Marvel and Star Wars and Pixar, for instance". All are set for the streaming service, which is due to debut online in 2019. Deadline reports the company is developing new TV shows for their upcoming digital streaming service.

Shares of Disney rose more than 2% on Friday, reversing late losses from the night before after the company's management touted its plans for a new streaming service that will undercut rival Netflix on pricing.

The service will launch in the US. A subscription costs £4.99 per month, and now, there are no plans to launch DisneyLife outside of Europe.

Other reports by Ligue1talk

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