Amazon launches Prime service in Singapore five months after entering Asia

Phillip Butler
December 7, 2017

Singapore Prime members are also entitled to unlimited free worldwide shipping on orders above S$60 from Amazon US.

This is an interesting move by Amazon as they're clearly targeting some 600 million Singapore residents, but they still don't have their own Amazon country site. While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the worldwide selection, compared to over 50 million in the U.S., with free shipping if they spend S$60 ($45).

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming.

However, as an introductory offer, Amazon only charge S$2.99, though Amazon decline to inform of how long the promotion will last.

Streaming service Amazon Prime Video and gaming subscription service Twitch Prime are bundled as part of the membership.


Prime membership in the United States costs US$10.99 a month or US$99 a year.

Speaking to The Straits Times, Amazon Prime International's vice president Jamil Ghani noted that the Prime membership is country-specific and not transferable at all - those who already have US Prime memberships can not convert them to local ones, and vice versa.

Mr Ghani noted that Singapore customers are "hyper-connected and mobile-first" but declined to comment on whether a local Amazon online store is forthcoming. Ever since Amazon launched its handmade marketplace in October 2015, Etsy has had a rough time fending off the e-Commerce giant as it seeks to remain the leader in localized, handcrafted goods.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore. Amazon are hoping that the lure of halving the threshold for free global shipping from Amazon US to Singapore and cutting delivery times will be enough to convince Singapore customers to cough up. "Customers in Singapore have been enjoying ultra-fast delivery with Prime Now since July, and now, the introduction of Amazon Prime will take their shopping experience to the next level", said Jamil Ghani, vice president, Amazon Prime global.

The Vice-President of Amazon Prime International, Mr Jamil Ghani, said that it has learnt a great deal about how to craft the Prime programme through that experience.

Other reports by Ligue1talk

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