Google once again blocks YouTube from the Amazon Echo Show

Phillip Butler
December 7, 2017

For its part, Amazon, through a spokeswoman, said that Alphabet's Google unit is "setting a disappointing precedent by selectively blocking customer access to an open website". In its own statement, Seattle-based Amazon said its gadgets now send users to the YouTube website, and the company hopes to resolve the dispute as soon as possible.

In September 2017, Google removed YouTube from the Amazon Echo Show.

In a statement, a YouTube spokesperson said: "We've been trying to reach agreement with Amazon to give customers access to each other's products and services". As you can imagine, Google likely wants to have YouTube on Amazon's services, since millions of people use them and Google is all about that reach.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential. Google explains that while Amazon uses YouTube on its devices, the retailer doesn't sell Google products like the Chromecast and Google Home, nor does it offer Prime Video for Google Cast users.

Apple Chief Executive Tim Cook first announced Prime Video support for Apple TV at the Apple Worldwide Developers Conference in June, but the app's release had been delayed for unknown reasons.

Internet giants Amazon and Google have come to blows over the way in which they promote and acknowledge each other on their own platforms.

Google said it would block its YouTube application from two Inc (NASDAQ:AMZN) devices, escalating a row over the e-commerce giant's refusal to sell its rival's hardware. Variety notes that the new implementation of YouTube on the Echo Show, for example, violates YouTube's terms of service "by layering voice control onto a web app that wasn't designed for voice interaction".

"We don't think Google will go out of its way to patch things up with Amazon as having YouTube absent from Amazon devices could disincentivise users from going with Echo products giving Google Home a badly needed boost", he said.

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