Google pulls YouTube app from Amazon Fire TV devices

Phillip Butler
December 8, 2017

Amazon, the world's largest online retailer, does not stock Google products including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo.

Amazon announced earlier that their Prime Video app is now available in more than 100 countries around the word.

The dispute between Amazon and Google mirrors the face-offs that occasionally crop up between pay-TV providers and TV networks when it comes time to re-negotiate their deals.

When Amazon stopped selling Apple TV and Chromecast on its site two years ago, the company gave the thin excuse that it was "important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion". As of Wednesday, Apple TV owners are finally able to add Amazon's Prime Video to their devices - about six months after Apple chief executive Tim Cook promised the service was on its way. Google outlined the reason for removal as Amazon's unwillingness to sell the former's products on its portal. Up until now, you could only use Prime Video with Apple TV via a wireless AirPlay connection, but now that those days are over you can just delete AirPlay. Most of the companies making these devices also have their own streaming services. Whereas Amazon and Google sell cheap hardware monetized by services, Apple's core business involves selling superior hardware at a premium price.

A statement from Amazon on Tuesday didn't address Google's claims. This is a game-changer and makes the Apple TV 4K a much more viable alternative to the Amazon Fire TV stick, if you're an iOS user.

YouTube might soon disappear from your Amazon streaming device. Apple isn't trying to be a retail giant either, so you could imagine Siri one day allowing you to shop on Amazon or Google Express. This is accessed via the Movies, TV and Music apps on the Apple TV 4K's homepage. It wasn't until relatively recently at WWDC 2017 when Apple and Amazon belatedly said they had reached an agreement to develop a dedicated tvOS app for the Apple TV.

Google also takes 30% of sales made through its app platform, although with less strict controls than Apple, particularly in terms of directing people to other places they can sign up. Amazon says it is disappointing to see Google selectively blocking access to an open website.

Other reports by Ligue1talk

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