Managing Your Identity on Facebook with Face Recognition Technology

Beth Cruz
December 22, 2017

Facebook will soon roll out these new features in all the countries where Facebook is used except in Canada and the European Union where the social networking giant now doesn't offer facial recognition technology.

For which Facebook has this page with instructions about how to turn off tag suggestions for photos of you. Yet, privacy advocates are concerned that things could run out of control, and the tech could be used to detect Facebook users as they shop in brick-and-mortar stores. And just in time for alcohol-laden holiday parties, you can also be notified if someone in your friend network has posted a compromising picture of you without explicitly tagging you.

The new Facebook facial recognition feature is created to detect when users appear in other people's photos, even if they're not tagged, and notify them so they can manage the situation.

Given that Facebook can recognize your likeness without you being tagged, it would seem to be possible that the company could offer a setting through which users could choose to have photos of themselves pre-emptively barred from being posted at all.

In addition to the improved facial recognition, Facebook has in recent years also automated descriptions of what's happening in a photo.

"If you're in a photo and are part of the audience for that post, we'll notify you, even if you haven't been tagged", Candela said in a blog post.

Since 2010, face recognition technology has "helped bring people closer together on Facebook".

Facebook is doing its bit to help users identify all the pictures that are uploaded on its website, using artificial intelligence.

The new feature is meant to act as a control measure for one's image, ultimately, as users can now pinpoint exactly where and how they show up, all across social media.

"When you have face recognition enabled, our technology analyses the pixels in photos you're already tagged in and generates a string of numbers we call a template". When photos and videos are uploaded to our systems, we compare those images to the template. Now, with face recognition, people who use screen readers will know who appears in photos in their News Feed even if people aren't tagged.

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