Amazon Acquires Blink, Maker of Wi-Fi Security Cameras and Video Doorbell

Randall Craig
December 26, 2017

Home security provider Blink earlier this week announced a new wireless doorbell that'll debut at CES next month. The Blink system starts at $99 a year, the same price as an Amazon Prime account. "As one of their distributors, we already know customers love their home security cameras and monitoring systems", Amazon said in an emailed statement. "We're excited to welcome their team and invent together on behalf of customers".

Amazon shares are down 0.3%.

Amazon is already a leader in both online shopping and physical logistics, but it is increasingly trying to meld the online and offline worlds. Now in late December of 2017, Amazon's officially purchased the company. They're also relatively affordable, running just $99 to $129. Blink's technology is a natural fit for these ambitions. The company's plan is to also release a full home security system at some point in the near future.


The deal, announced on Friday, gives Amazon a rising star in the emerging and highly competitive field of connected home devices that includes Alphabet's Nest. Preliminary reviews are mixed. The company stretched its connected lineup for homes back this year with its Cloud Cam, which is a security camera that has from then has become a fundamental part of Amazon Key; a connected lock that allows the delivery workers of Amazon enter homes for dropping by ordered packages when the homeowner is out.

Amazon.com, Inc. (NASDAQ:AMZN) has been launching smart devices like insane this year, including and all-new Echo speaker, the Echo Spot alarm clock, and the premium Echo Plus speaker.

The deal for Blink comes a few weeks after Amazon Web Services revealed DeepLens, a wireless video camera integrated with deep learning hardware and tools.

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